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sparkledesign |
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user interface web sites branding & identity research & usability stationary & brochures experimental |
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a w e |
system |
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identity, web, and ui design AgriWorld Exchange is an online-trading system for produce buyers and sellers. As a contractor for Blue Apple Design, I designed the logo, user interface, and corporate home page complete with animated promo and product demonstration. Design work peformed as a sub-contractor for Blue Apple Design. Copyright 2008 AgriWorld Exchange, Inc. All rights reserved. |
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| Because the UI design was begun before the branding was finalized, we first focused strictly on the product functionality, using "wireframes" to design the layout of the elements and the flow between screens. |  |
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| I developed several theme options, based on a few of the wireframes, to explore various shapes and colors for the interface visual design. |  |
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Once the wireframes were approved, the key screens in the UI were translated into the look and feel of the chosen theme. |
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| We also designed the AWE marketing site, which included a Flash animation on the home page, explaining the AgriWorld Exchange concept. |  |
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| Finally, I created a visual framework and storyboard for a Flash product demo. |  |
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