2: An abstract
or generic idea generalized from particular
Synonym: see IDEA
Merriam-Webster Online Dictionary
of creation lies in the gift of perceiving the particular and generalizing
it, thus creating the particular again. It is therefore a powerful
transforming force and a generator of creative solutions in relation
to a given problem. It is the currency of
human exchanges, which enables the sharing of states of the
soul and conscience, and the discovery of new fields of experience.
-- Yehudi Menuhin, violinist
The metaphor is
perhaps one of man's most fruitful potentialities. Its efficacy
verges on magic, and it seems a tool for creation which God forgot
inside one of His creatures when He made him.
-- Jose Ortega y Gasset, Spanish writer
The wireless telegraph is not difficult to understand.
The ordinary telegraph is like a very long cat. You pull the tail
in New York, and it meows in Los Angeles. The
wireless is the same, only without the cat.
-- Albert Einstein
the big idea? A favorite instrument of Dr. Chuck Byrne, this
question is meant to dislodge the design student from an unhealthy
obsession with details and decorations. Not that those details aren't
important - but if you focus on The Concept, The Main Point, The
Big Idea first, usually those details aren't so ornery later...