design-by-me handbag studio

DBM needed a site to showcase their custom-sewn fabric handbags and point customers to their bay area store.

The color scheme and circle/dot motif was inspired by one of the designer fabrics in the DBM collection, "Disco Dot."

I designed a series of iconic graphics to represent each purse style.

Before designing the site, I asked the client a series of questions about her target customers - where they would shop, what they would wear and what they were looking for in a custom handbag.

Based on this questionnaire, I created a "mood board" for each persona to jumpstart the design process.

Copyright 2013 Design By Me Handbag Studio, LLC.